Can you believe the Globe tied up space with this nothing story?
"For UMass, much is in a name; Some want to drop the Amherst tag" by Peter Schworm, Globe Staff | August 18, 2008
The name of Massachusetts' flagship public university includes its hometown of Amherst, a designation many graduates believe detracts from its institutional image and diminishes its growing reputation as a research center.
With the university seeking to raise its national profile under a new chancellor, Robert Holub, the naming issue could play a crucial role in the university's long-range marketing strategy, alumni say.
--more--"
Who really gives a shit what you call it?
I just want to know WHY the EJERKASHEN they give is such shit?
And why is EDUCATION a COMMODITY to be "MARKETED," readers?
Then it isn't really education, is it? It is PROPAGANDA!!!!
