This STINKS of the COLISEUM from ROMAN TIMES, doesn't it?
"Top movie ticket puts you far beyond the cheap seats; Patriot Place theater slated to open Friday" by Angel Jennings, Globe Correspondent | August 6, 2008
When Showcase Cinema de Lux opens its doors at Patriot Place on Friday, moviegoers will have a choice to make at the ticket counter: coach or first class.
Just like coach-class airfare, a standard ticket will reserve a seat inside the new Foxborough movie theater, which houses a restaurant, food court, several conference rooms, seating areas for children, and a reading room for adults.
But for an extra $10, patrons can upgrade: securing a spot in leather loveseats, where hosts serve cocktails, and gaining access into the Lux Level, a posh upstairs lounge overlooking the lobby's baby grand piano.
Facing growing competition from DVDs and the rise of home theaters, movie theaters increasingly are adding amenities such as bars and food to attract more moviegoers.
"People are watching more movies," said Perry Lowe, a marketing professor at Bentley College and a former theater owner. "But they are watching fewer movies at the movie theaters. The movie theater is becoming an endangered species."
But they still have the BIG SCREEN!!!
But some moviegoers are not convinced the amenities will bring more bodies into the theaters.
Hanging out with two friends at Showcase Cinemas Randolph yesterday, Linda Tiller of Sharon chose to watch the film "Hancock" from the regular cloth seats instead of paying $10 more to sit in the cushioned loveseat. She said receiving the VIP treatment at theaters does not draw her to the movies.
"If it is a good movie, we will go," she said. Her friends agreed.
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Here is a good one for you, kids.
