Not a surprise at all in these quarters.
I imagine all the LYING isn't helping!!!
The sooner the agenda-pushing press dies off, the better off the world will be!!!!
"Internet ad sales will lag in '08 and '09, forecast says" by Bloomberg News | August 13, 2008
SEATTLE - Internet advertising spending in the United States will be lower than expected this year and next, putting pressure on Google, Yahoo, and Microsoft, according to EMarketer Inc.
EMarketer plans to cut its forecast for 23 percent growth in 2008 by "a few percentage points," said analyst David Hallerman. The New York research firm had predicted almost $26 billion in ad sales this year. Hallerman said his estimate for 16 percent growth in 2009 is "also probably too high."
Google Inc.'s chief executive, Eric Schmidt, said for the first time last month that the company, the biggest seller of online ads, faces a more challenging economic environment. Google's ads tied to Internet search results are still faring better than banner ads sold by companies such as Yahoo Inc. and Microsoft Corp., Hallerman said.
Advertisers continue to shift budgets to the Internet from print and television.
:-)
The US economy expanded 1.9 percent in the second quarter, down from 4.8 percent a year earlier. Growth was less than forecast as a housing slump and rising unemployment worked against federal tax rebates. Spending on Internet ads grew 18.9 percent in the quarter.
Many advertisers realized the economy was getting worse only after they had committed to buying spots for TV shows that start in September, said Steve Kerho, a vice president at the San Francisco ad agency Organic Inc. Those ads are typically bought in May and June. Because they can't get out of those deals without losing money, many advertisers are cutting online spending instead, Kerho said.
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