The article, not the quote. That's from inside!
"NASCAR coverage was also expanded on the cable channel New England Sports Network, which is owned by New England Sports Ventures, the parent company of the Red Sox and Fenway Sports Group. The New York Times Co., which owns The Boston Globe, holds a 17 percent stake in New England Sports Ventures."
Yeah, TELL ME AGAIN about GLOBAL WARMING and the ENVIRONMENT, Globe!!
What a CAST of FUCKING HYPOCRITES (sorry for language, but READ IT)!!!!!!!
"NASCAR team pitches to youth" by Jenn Abelson, Globe Staff | September 13, 2008
LOUDON, N.H. - Boys and girls, start your engines!
Fenway Sports Group, the sports marketing firm of Red Sox principal owner John Henry, is taking an unprecedented approach to cultivating a new generation of racing buffs in New England - by aggressively marketing its NASCAR Racing team to children.
The group is stealing a page from the Olde Towne Team's playbook: It plans to create a NASCAR New England Kids Club by tapping into Red Sox Kid Nation, which has become the largest such club in Major League Baseball with more than 17,300 members.
Plans are underway to launch children's racing shows next year on New England Sports Network, sell licensed model racing toys and collectibles emblazoned with the Sox logo, and create educational curriculums. Fenway Sports Group also intends to host NASCAR fan festivals at Fenway Park to promote Roush Fenway Racing, a team the group bought a 50 percent stake in last year.
Yup, BRAINWASH the KIDS with NASCAR as we are shoveling GLOBAL WARMING and CARBON FOOTPRINTS down their throat!!
This is when you KNOW the WHOLE GLOBAL FART MIST ISSUE is a LIE and a FRAUD!!! Hey, what's ONE MORE AGENDA-PUSHING LIE to this SHIT MEDIA!!!!????????
"Kids love speed," said Mike Dee, president of Fenway Sports Group and chief operating officer of the Red Sox. "We need to find the right way to tap into that and use the power of the Red Sox affinity to get a regional base around the team."
Still, New England remains a place where it has been tough for racing to shed its reputation as a sport with a distinctly Southern accent, even though it gets the second-highest TV ratings for sports programming in the country. And converting some of Fenway's faithful into racing aficionados isn't easy in a market flush with successful pro sport franchises like the Red Sox, Patriots, and Celtics.
"To try and convert a 40-year-old adult to start to care about a sport they didn't grow up following is difficult," Dee said. Fenway Sports Group says the numbers back the strategy of marketing to youths.
"Marketing to children is a long-term strategy," said Larry Degaris, a sports marketing professor at Indiana University.
Anybody got a problem with PREYING ON OUR CHILDREN?!
Where are the GLOBAL WARMING PROTESTERS, and WHY is the staunch environmentalist Globe basically ADVERTISING THIS on PAGE ONE?!!!! Anybody smell a SHIT PILE?!!!!!!?!!!!!
Degaris said the New England NASCAR market is worth about $150 million annually and could be worth double that with the right marketing and investments, such as building a track outside Boston or in Connecticut.
Yeah, all of a sudden the global warming fart mist DOESN'T MEAN SHIT!!
Not when it comes to the GLOBE'S $$$$!!!!
To capture more New England fans, at this weekend's race at New Hampshire Motor Speedway, Fenway Sports Group will rev up its children's campaign to potential sponsors, including Dunkin' Donuts and Velcro, and introduce former NASCAR executive Brian Corcoran, whose new job is to persuade New Englanders that NASCAR is no less their sport than Red Sox baseball.
Over the past year, Fenway Sports Group has capitalized on the Red Sox brand to help negotiate sponsor deals for the team, including UPS, which yesterday signed a multiyear deal with the team. At Fenway Park, the Roush Fenway drivers are featured on a sign once during each game and 1,000 free tickets (usually costing between $60 and $100) were given out to Red Sox Nation fans for the Sprint Cup Series at Loudon in June.
NASCAR coverage was also expanded on the cable channel New England Sports Network, which is owned by New England Sports Ventures, the parent company of the Red Sox and Fenway Sports Group. The New York Times Co., which owns The Boston Globe, holds a 17 percent stake in New England Sports Ventures.
It was the Roush Fenway Racing Day at Fenway Park, when white racing cars featuring Red Sox logos drove onto the field before a game that attracted he Bulens family of Hanover, Mass., to the Loudon track in June. Red Sox fanatic Pat Nee, 13, saw the cars on television and called up his friend Jay Bulens, who persuaded his dad to score tickets from a coworker.
About 100,000 fans from across the country descended that day on New Hampshire Motor Speedway, with some RVs lined up for a week in the parking lot. Families carried in heavy coolers filled with beer, water, and food. It was a flea market of sponsors, with signs plastered on every speck of space. A constant roar from the track with the cars whizzing by made it impossible to hear anything else during the nearly three-hour race.
I keep waiting for the carbon footprint of all this. WTF?!!!
In the past, marketing NASCAR to youngsters has been difficult, with tobacco and beer sponsors' ads plastered all over the cars and track. But in recent years, those brands have largely been replaced with phone and insurance companies, making it less of an issue.
As I have said before, "sports" is where the WEALTHY WHO HAVE ROBBED US dump all the cash they are swimming in -- and Americans LOVE IT!!!! Yeah, so now marketing to kids is easy!! Don't forget that issue!!!!
Fans tend to come to NASCAR around the time they turn 21, later than the age they get attracted to sports they can play in their neighborhoods or at school. So kids clubs haven't been a big deal in NASCAR, Degaris said. But courting young baseball fans in New England who are new to NASCAR may make it easier.
"For Fenway Sports Group, this is an exploitable asset. They have the database of fans," Degaris said.
Yup, that's all the kid is: "an exploiable asset."
And WHAT OF GLOBAL WARMING, GLOBE?
Fenway Sports Group says local powerhouse brands, such as Gillette and Stop & Shop, share the desire to make NASCAR a sport that more in the region embrace.
Gillette, which already backs Roush driver Carl Edwards, is in talks to get its logo on toys and collectibles and to create promotions around purchases of Gillette products.
From the pit at the Sprint Cup in Loudon this summer, Stop & Shop spokeswoman Faith Weiner said Fenway Sports Group is "helping to bring a mainstream awareness to Boston and New England."
Translation: BRAINWASHING the KIDS!!!
And WHAT of GLOBAL WARMING, dammit? The price of gas?
We really need to WASTE FULL with RACE CARS, or is the WHOLE DAMN THING a FRAUD and BUNCH OF LIES like EVERYTHING ELSE in this SHIT SHEET PROPAGANDA PAPER!!!!!!!!????
Oh, and just to emphasize the advertise: Advertisers taking it to the streets
Yup, the "newspaper" is NOTHING of the sort! It's a BUSINESS AGENT for CORPORATE!!!!
And LOOK how CONCERNED THEY ARE about the GLOBAL WARMING ISSUE!! They have a WHOLE SECTION DEVOTED to CARS!!!!
Uh, yeah, I AM ANGRY and HAVE HAD IT with the GOD-DAMN MSM and their LIES!!!!!!! Yeah, please, tell me about global warming and carbon footprints again, you FUCKING AGENDA-PUSHING LIARS and HYPOCRITES!!!!!!!!!!!!!!!!!!