"Era of the local celebrity broadcaster fades"
"by Jenn Abelson, Globe Staff | April 3, 2008
The buyouts this week of three of WBZ-TV's highest-paid star reporters, including sportscasting legend Bob Lobel, could signal the end of the celebrity lineup at local news stations struggling with declining advertising revenues and shrinking viewership.
The departure of Lobel and others as part of stationwide cuts reflects a shift in strategies traditional media are taking as they struggle to compete in the new digital age. Television stations, newspapers, radio, magazines, and other media are getting squeezed by declining ad revenues, growing competition from the Internet and cable channels, and demands to invest millions in new digital technology.
Companies have increasingly migrated their advertising dollars away from traditional media, such as network and local TV stations and newspapers, and toward the Internet....
The networks also have suffered, and both NBC News and ABC News recently cut staff....
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