It was an unlikely place to shatter a world record, but the beaches of the Gaza Strip were the venue for thousands of Palestinian children who flew the largest number of kites simultaneously from the same place.
The record that once stood at 713 has been broken, thanks to the efforts of the United Nations Relief and Works Agency (UNRWA) and about 6,000 kite-flying children.....
International media, including Al Jazeera English, witnessed the record-breaking event.
(And yet somehow, the AmeriKan newspapers missed it)
The world record event, however, was not just about records, say organisers.
They say it sends an important message to the world.
"There is a glorious symbolism about thousands of children in the world's most locked down community heading to the beach with beautiful kites they have created themselves and showing the world that they are able to have fun like kids anywhere and indeed, be number one in the world," Chris Gunness, the UNRWA spokesperson, said.
"Thousands of kites, soaring skyward with kids gazing upward allowing their thoughts to rise up from the grind they confront on the ground: it is a symbol of the quest for happiness, freedom and human fulfilment," he added.