Mike Shields
Adweek
Saturday January 5, 2007
NEW YORK -- As MySpace goes, so goes the nation?
Perhaps not, but the Web's biggest social networking site has released the results of the inaugural MySpace Presidential Primary just in time for today's Iowa caucuses, which kick off the 2008 presidential election season.
The winner among Democratic candidates was Sen. Barack Obama, who is among the leaders heading into today's caucus.
But more surprising is the victory by Rep. Ron Paul—a Republican candidate who is considered a major long shot in 2008. Overall, MySpace said that 153,226 members voted in the online primary.
Obama took in 46 percent of the Democratic vote, trailed by Sen. Hillary Clinton's 31 percent. Meanwhile, Paul's surprising win came with 37 percent of the MySpace Republican vote, with former New York Mayor Rudy Giuliani and former Arkansas Gov. Mike Huckabee taking the second and third place slots at 18 and 16 percent, respectively.
The MySpace Presidential Primary started just after 3:00 a.m. EST on New Year's Day, and concluded just before midnight on Jan. 2.
The News Corp.-owned site reported that the average age of the participants was 29 years old, and that the vast majority of those participants planned to vote in the actual election this year. Thus, as the 2008 presidential campaign continues to unfold over the next several months, MySpace plans to release a series of polls meant to gauge the interest and attitudes of its membership base on the race for the White House.
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