"Israel Claims Success In War Spin
Posted by Cernig
Apparently the PR offensive has been just as long in planning as the bombing campaign.
Fewer military officers; more women; tightly controlled messages; and ministers kept on a short leash. This was Israel’s new media game-plan in Operation Cast Lead.
The Gaza attack is the first major demonstration of Israel’s total overhaul of its ‘hasbara’ operation following the Second Lebanon War. While the military aspects of the operation were meticulously planned, a new forum of press advisers was also established which has been working for the past six months on a PR strategy specifically geared to dealing with the media during warfare in Gaza.
“Whenever Israel is bombing, it is hard to explain our position to the world,” said Avi Pazner, Israel’s former ambassador to Italy and France, and one of the officials drafted in to present Israel’s case to the world media. “But at least this time everything was ready and in place.”
One of the decisions taken following Israel’s failure to explain its case during the Lebanon War was the formation of a National Information Directorate within the Prime Minister’s Office, tasked with coordinating the efforts of the press bureaus in the various government departments.
The Directorate, which has been up and running for eight months, began planning six months ago for a Gaza operation. A forum with representatives of the press offices of the Foreign and Defence ministries, the IDF Spokesman Unit and other agencies held numerous meetings to decide on the message.
And if that doesn't make you question Israel's good faith in negotiations with the Palestinians, nothing will. According to polls, American opinion is split down the middle even as Congress keeps its lockstep opinion of "Israel, right or wrong".
