"International expansion in this quintessentially American segment is more than offsetting the pinch of rising grains and fuel costs..... Surging exports, the weak US dollar, and rising popularity among younger Americans are driving the boom."
Yeah, let us turn those kids into alcoholics right now!
Then kill 'em when they are "celebratin'!"
"Bourbon firms taste success amid rising US, global sales" by Associated Press | July 4, 2008
LAWRENCEBURG, Ky. - To Wild Turkey master distiller Jimmy Russell, the piercing sounds of a warehouse rising in the Kentucky countryside are the sounds of prosperity.
"As long as you see work going on - and the construction, and increasing your size - you know your business is doing well," said Russell, who started working for the bourbon maker in 1954. Distillers are expanding their bourbon production and storage, and dispatching sales teams around the world, bullish for a beverage gaining popularity worldwide. Surging exports, the weak US dollar, and rising popularity among younger Americans are driving the boom.
"It's an exciting time to be in the bourbon business," said Max L. Shapira, the president of Heaven Hill Distilleries Inc., a family-owned liquor company based in Bardstown. "Most of the time that I've been in the business - up until about the last 10 years - everybody was trying to consign the bourbon category to that great liquor store in the sky."
The great liquor store in the sky, huh? Pffffftttt!
With everybody's lives going to shit, no wonder they are picking up the bottle (drink responsibly).
Come to think of it, there have been a few more homeless drunks downtown.
International expansion in this quintessentially American segment is more than offsetting the pinch of rising grains and fuel costs. Grain accounts for a fraction of the overall cost of making bourbon, even though it's made from a mix that must be at least 51 percent corn.
Well, I'm glad someone is making a $$$ of all this misery in AmeriKa, huh?
Oh, actually it is EXPORTS that are doing it, so the brew is all going to RICH ELITES ANYWAY!!!
Excuse me, readers, I gotta get a BEER!!
