"the Globe, whose corporate parent, The New York Times Co., owns 17 percent of the Red Sox."
I mean, Yankees and Red Sox is Al-CIA-Duh vs. the U.S. Government!
"Red Sox ad campaign to cover all the bases; Team thanks fans, marks highlights in branding blitz" by Chris Reidy, Globe Staff | July 26, 2008
Just in time for the Yankees series, the Red Sox are airing new television ads.
Like Osam tapes, 'eh? Ha-ha!
The team wouldn't seem to need an ad blitz to attract attention - the Sox have sold out every home game since mid-2003, and they attract thousands of fans to ballparks in cities around the country. But perhaps after two recent World Series victories, some followers are becoming jaded. Even the rivalry with the Yankees seems to have lost some intensity.
Just like 9/11 has lost its luster, 'eh?
"This is the first time we've put a concerted effort behind a consistent, season-long theme," said Sam Kennedy, chief sales and marketing officer for the Red Sox.
In past seasons, TV ads were often aimed at selling tickets. The new ads are softer as they "look to brand Fenway as a multigenerational place to go and celebrate family," Kennedy said. They're also about celebrating team history and thanking fans.
Kennedy declined to disclose how much the team is spending on the "Here" campaign, which was created by Boston ad agency Conover Tuttle Pace.
Sports (along with insurance companies and pharmaceutical houses) are a place were the obscenely wealthy stash loot.
TV ads are airing on the New England Sports Network, which the team controls. Print ads are running in the Globe, whose corporate parent, The New York Times Co., owns 17 percent of the Red Sox.
Yeah, they even sponsor race cars (gee, so much for the global-warming, carbon-footprint editorializing and agenda-pushing, 'eh, readers?)
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